Ginnie Rogillio - Jan 01 2020

10 Ways To Style Peel & Stick Wallpaper

Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.

3 cs of using your blog to sell

Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.

Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.

Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.

Ways to convert your traffic to sales

To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.

Showing making procedure is a good way to guarantee product quality

Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.

Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main
Art Deco - Carter + Main

Art Deco

$19.99

Art Deco is a classic in our book! This glam geometric pattern instantly adds a bit of glam to everything! Shop this art decor pattern in flat gold, metallic-look gold, orange and navy!

Please note* metallic-look gold does not actually print metallic but the way the dimensions in the colors print it appears that way, especially in photographs (see last photo of turquoise chest). Flat gold is one solid color and does not look metallic.

Our wallpaper is self-adhesive and removable material that is made in the U.S.A. and is environmentally conscious and safe. Our ink is water-based, long lasting and is also 100% non-toxic.

Simply peel away the backing of the paper, press the 'sticky' side onto your surface and smooth...no need for messy glues or adhesives. We find that this paper works best on smooth surfaces.

Roll is 26" wide. This item is printed-to-order. Ships in 2-4 weeks.

Samples are to aid in purchase decisions and represent the final print however they may not contain all aspects of a design or may contain text or scaled images.

Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.

Article credit : Heidi Cohen ( https://heidicohen.com/use-blog-to-sell/ )

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